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09 Nov 2007
's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...
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The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
Green & Black's launches online promotion for chocolate lovers
16 Oct 2007 | by Alex Donohue
LONDON - Confectionery brand Green & Black's has launched a promotional campaign for consumers..., senior account manager at Brave, said: The confectionery market moves very fast and this is a new way ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
