Cadbury prepares for seven-figure online spend
24 Jan 2007 | by Gareth Jones
. The confectionery giant intends to use the Creme Egg activity, created by CMW Interactive, as a test case ...
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News Analysis: New dawn arrives for coupons
31 Jan 2007
in Sainsbury's-owned Jacksons stores revealed that 13.5% of consumers responded to confectionery offers, 12 ...
Cadbury prepares for seven-figure online spend
23 Jan 2007 | by by Gareth Jones
branded channel on YouTube, which allows users to upload their own Cr me Egg ads. The confectionery giant ...
News in brief
18 Jan 2007
. CONSUMER Confectionery company Burnt Sugar has brought in The SPA Way to handle a media relations campaign ...
Publicis raids TBWA\London for brand director
17 Jan 2007 | by by Darren Davidson
In his new role as brand director, Graham will take on responsibility for Cadbury confectionery brands including Cadbury Dairy Milk, Cadbury Creme Egg, Flake and Snaps. In his previous role at TBWA\London, Graham ran one of four account groups, which included responsibility for the Sony PlayStation, Nissan GB ...
ITV signs sponsors for Wild at Heart and cookery strand
09 Jan 2007 | by by Mark Banham
LONDON - ITV has signed confectionery manufacturer Cote d'Or to its peaktime drama 'Wild at Heart
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
