Nestle backs 'no artificial ingredients' with ads
17 Dec 2007 | by Alex Donohue
ingredients. The UK confectionery market has been under heavy pressure from health lobbyists ...
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, The Natural Confectionery Company. www.sledge.co.uk 7 Cosine Founded 2005. Subsidiary Omnicom ...
ingredients. The UK confectionery market has been under heavy pressure from health lobbyists ...
experiential work for Cadbury's The Natural Confectionery Company. Sledge forecasts that its turnover for 2007 ...
The Manchester-based agency has been hired by BakeMark on a retained basis to promote its five main ranges of ingredients. Media activity will seek to enhance awareness of BakeMark within the retail, foodservice, food, bakery and confectionery trade press. In addition, Mere PR will raise ...
. So what did Cadbury do? Put out an ad that broke all confectionery conventions, it had no "yum moment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.