Natural Confectionery makes UK TV debut through Fallon
18 Aug 2008 | by Darren Davidson
LONDON - The Natural Confectionery Company, the Cadbury-owned Australian sweets brand, has launched its first UK campaign through Fallon.
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Mars shifts confectionery brands to Wrigley
07 Oct 2008 | by Gemma Charles
LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following the completion of its $23bn takeover of the chewing-gum company.
Direct brief: Natural Confectionery Co reappoints Sledge
05 Aug 2008
The Natural Confectionery Company has reappointed experiential agency Sledge to run a series of 'Little Day Out' events over the summer period. The drive will be supported with a sampling, online and retail strategy.
Careers: Just the job - Brand manager, Tangerine Confectionery
15 Apr 2008
Helen Sears is in the right job for a marketer with a sweet tooth - as brand manager of confectionery company Tangerine, she has plenty of opportunity to indulge herself.
The World: Jakarta - Lowe scoops Nestle $39m confectionery business
15 Feb 2008
Nestle has awarded its Indonesian confectionery business to Lowe after a three-way pitch involving JWT and the local incumbent Macs909.
Branding brief: Tangerine Confectionery adds bagged sweets
12 Feb 2008
Tangerine Confectionery is adding bagged sweets, including Shrimps and Bananas, to its Mojo line for the first time, following the relaunch and expansion of the range last year.
Cadbury plots record adspend on confectionery
22 Jan 2008 | by Gemma Charles
Cadbury Trebor Bassett plans to spend a record amount on advertising its confectionery brands in 2008.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
