to remove filtersBrand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
- the ultimate pre-teen lunchbox snack - would be making ripples in female confectionery, you'd have been ...
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Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
in the confection-ery sector, for example, drove consumers to the corresponding aisle in the super-market, giving ...
Branding brief: Aero to add to its dessert range
11 Nov 2008
-flavoured products account for almost half of all Aero confectionery sales and more than a third of Aero hot
Branding: Krispy Kreme hires CADA
21 Oct 2008
US confectionery brand Krispy Kreme has appointed design consultancy CADA as it looks to localise
Cadbury confirmed as London 2012 Olympics partner
20 Oct 2008 | by Ed Kemp
Cadbury becomes the official confectionery and ice cream supporter for London 2012, gaining rights to use the London 2012 marks on products as well as marketing rights to Team GB and ParalympicsGB. Cadbury will also supply all confectionery and packaged ice cream sold at Olympics venues and within ...
Fewer children exposed to 'junk food' ads, according to Department of Health
13 Oct 2008 | by Gemma Charles
-focused advertising for confectionery, fast food restaurants, soft drinks and cereals. Public Health Minister Dawn ... high in fat, salt or sugar being advertised: Fast food - 71% decrease. Confectionery - 62% decrease ...
Mars shifts confectionery brands to Wrigley
07 Oct 2008 | by Gemma Charles
LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following...Under the transaction, Starburst, Skittles, Lucas, Tunes, Lockets, Kenman, Skwinkles and Rondo confectionery brands will be transferred to the new Wrigley subsidiary of Mars. The acquisition of Wrigley by Mars, announced in April, creates the world's biggest confectionery company. ...
The Marketing Profile: Lucy Cotterell of Mars
07 Oct 2008 | by Gemma Charles
' about her sector's prospects, and that the confectionery market as a whole is growing at 3% year on year ... into different forms of labelling. 'Our preference is GDAs - that's what we believe is right for confectionery ... to take on such a project. She has worked in most parts of the confectionery business, from Tunes ...
Fringe meetings on marketing issues at the Labour Party Conference
30 Sep 2008 | by Gemma Charles
, Labour peer Lord Whitty criticised Marks Spencer for refusing to remove confectionery from its check ...
Diageo drinkers' advice portal sparks cynicism
30 Sep 2008 | by Gemma Charles
-of-purchase tool, but to support the GDA information on confectionery packaging and to help explain this concept ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
