Close-Up: 24 hours with ... Tom Gibson, Saatchi & Saatchi London
12 Sep 2008
neighbour. Debate whether the Natural Confectionery ads are brilliant or not. 2.30pm Another catch ...
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Public Affairs: Nestle puts Weber Shandwick on alert
12 Sep 2008 | by David Singleton
Key client Nestle is believed to be reviewing its public affairs arrangements after more than a decade with Weber Shandwick. A number of major agencies have been in contact with the confectionery giant, but it not yet clear whether a formal pitch will take place. One source at a rival agency claimed that Weber ...
The Marketing Profile: Andrew Cosslett, chief executive, InterContinental Hotels Group
09 Sep 2008 | by Jemima Bokaie
confectionery businesses. At InterContinental, the launch of Hotel Indigo, which Cosslett describes ...
The Work: Private view
05 Sep 2008
-Fitters themselves probably love these. Finally, the Natural Confectionery Company (6). We're ever so slightly ... we're watching, or what any of the rules are. In the noisy world of confectionery, nicely shot ... .media Exposure: TV, radio, press 6. NATURAL CONFECTIONERY COMPANY Project: Contemplative sweets Client ...
The Marketing Profile: Ben Pearman, UK marketing director, Birds Eye
02 Sep 2008 | by Gemma Charles
not be under-estimated: 'There are few innovations in confectionery that have stood the test of time.' Cartmell ...
Newspapers face weak ad market during Christmas shopping period
27 Aug 2008 | by Alison Donnelly
and take-home confectionery, frequent newspaper readers accounted for a higher percentage of spending than ...
Wrigley adds three flavours
19 Aug 2008 | by Gemma Charles
Airwaves is to introduce a spearmint flavour, Airwaves Green Mint, while Extra, the number one sugar confectionery brand in the UK, is adding Extra Fusion Strawberry Peach flavour and Extra Fusion Orange Mango flavour liquid-filled pellets. All variants launch this month. Wrigley said Airwaves Green ...
Brands that cut pack size risk consumer backlash
19 Aug 2008 | by Gemma Charles
confectionery affordable'. Some companies are rejecting the tactic outright. Pomegreat, one of the pioneers ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
to confectionery. They are not threatened by designers selling online. If customers can be bothered to wait ...
Natural Confectionery makes UK TV debut through Fallon
18 Aug 2008 | by Darren Davidson
LONDON - The Natural Confectionery Company, the Cadbury-owned Australian sweets brand, has launched.... And it entertains me." The Natural Confectionery Company was founded in Melbourne, Australia, in 1927 and later ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
