to remove filtersBrand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
- the ultimate pre-teen lunchbox snack - would be making ripples in female confectionery, you'd have been ...
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Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
in the confection-ery sector, for example, drove consumers to the corresponding aisle in the super-market, giving ...
Mars agency shake-up
17 Oct 2008 | by Alec Mattinson
Confectionery giant Mars is putting out a major account to pitch as it looks to shake up media...The brief is believed to include all consumer-facing PR on its entire confectionery range - currently split between Jackie Cooper PR and Ketchum. Mars owns Snickers, Galaxy and Twix and industry insiders speculated the account was worth more than £500,000. The firm has drawn up a shortlist ...
Govt threatens junk food ad curbs across all media
15 Oct 2008 | by Our Parliamentary correspondent
, confectionery, non-alcoholic drinks and cereals. Although that will give ammunition to the ad industry ...
Fewer children exposed to 'junk food' ads, according to Department of Health
13 Oct 2008 | by Gemma Charles
-focused advertising for confectionery, fast food restaurants, soft drinks and cereals. Public Health Minister Dawn ... high in fat, salt or sugar being advertised: Fast food - 71% decrease. Confectionery - 62% decrease ...
Mars shifts confectionery brands to Wrigley
07 Oct 2008 | by Gemma Charles
LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following...Under the transaction, Starburst, Skittles, Lucas, Tunes, Lockets, Kenman, Skwinkles and Rondo confectionery brands will be transferred to the new Wrigley subsidiary of Mars. The acquisition of Wrigley by Mars, announced in April, creates the world's biggest confectionery company. ...
The Marketing Profile: Lucy Cotterell of Mars
07 Oct 2008 | by Gemma Charles
' about her sector's prospects, and that the confectionery market as a whole is growing at 3% year on year ... into different forms of labelling. 'Our preference is GDAs - that's what we believe is right for confectionery ... to take on such a project. She has worked in most parts of the confectionery business, from Tunes ...
Fringe meetings on marketing issues at the Labour Party Conference
30 Sep 2008 | by Gemma Charles
, Labour peer Lord Whitty criticised Marks Spencer for refusing to remove confectionery from its check ...
Diageo drinkers' advice portal sparks cynicism
30 Sep 2008 | by Gemma Charles
-of-purchase tool, but to support the GDA information on confectionery packaging and to help explain this concept ...
Dairy Milk lags market as Galaxy steals share
23 Sep 2008 | by Nicola Clark
Milk lost share in the take-home confectionery sector, posting growth below the 2% market rate to reach ... Jesenovec, confectionery analyst at TNS, said that Dairy Milk's loss of share may be due to a lack of NPD ... . The take-home confectionery market as a whole grew 6% year on year to reach 2.48bn, and nine of the top 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
