Cadbury unveils Wispa TV campaign
22 Dec 2008 | by Darren Davidson
of the chocolate confectionery bar. Cadbury said it decided to relaunch the brand following public pressure ...
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Brand Republic's top stories of 2008
24 Dec 2008 | by Staff
) and Tiger Beer's ladyboy ads -- both banned for being too offensive. Confectionery company Mars was self ...
Chewits to revamp Chewasaurus brand mascot
18 Dec 2008 | by Alex Brownsell
LONDON - Confectionery brand Chewits is to redesign its brand mascot Chewie the Chewasaurus as part
Campaign's top 10 TV and cinema ads
12 Dec 2008 | by Staff
Dayaram, Vince Chasteauneuf Director: Chris Palmer, Gorgeous 9. The Natural Confectionery Company ...
Annual: Top 10 Media Planners
12 Dec 2008
In terms of the work it is producing, MediaCom, driven by Unerman's "Real World Communications" approach, seems at the peak of its powers. Sweeping up several awards at this year's Campaign Media Awards, its work for Masterfoods' confectionery brands especially impressed the rest of the industry. Unerman ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
in the confection-ery sector, for example, drove consumers to the corresponding aisle in the super-market, giving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
