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Messino unveils oblong Jaffa Cake

10 Nov 2009 | by Nicola Brookes

Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa...the UK, as well as influential online voices. Recipients were either prolific confectionery commentators ...

Mars-Wrigley appoints ZenithOptimedia £80 million buying account

06 Nov 2009 | by Sarah Johnson

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

06 Nov 2009 | by Arif Durrani

and follows the $23bn merger of the global confectionery giants Mars and The Wrigley Company last October ... includes products such as Dolmio, Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

06 Nov 2009 | by Anne Cassidy

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

Twix creates teatime appeal

30 Sep 2009 | by Staff

Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...

OMD muscles in on Mars-Wrigley action

23 Sep 2009 | by Arif Durrani

News of OMD's inclusion on the confectionery giant's shortlist will increase the pressure ... for Mars Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy; and the 15m ... merger of the global confectionery giants Mars and The Wrigley Company last October. The newly formed ...

Do brands benefit from kick-starting the Christmas season this early?

15 Sep 2009 | by Staff

selection of seasonal confectionery, cards and gift wrap. We do this every year and customers do buy them ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

07 Sep 2009

after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

Mars-Wrigley calls £63m media pitch

03 Sep 2009

in May. ZenithOptimedia handles media buying across Mars' confectionery, petcare and food ranges ... on the consolidated Mars planning account. MediaCom continues to handle planning across Mars food and confectionery ...

Mars-Wrigley to consolidate media account in UK

02 Sep 2009 | by Sarah Johnson

Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy. The 15m Petcare business, which ... Fruit brands. MediaCom also handles the consolidated media-planning business for Mars Confectionery ...

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