The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch ...
Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...
Normal 0 Bakers is the most recent win for the company and comes after two other wins earlier this month. All three were through competitive pitches. Having joined Nestle's roster Life is also set work to work on initiatives for its confectionery division. In the middle of July the agency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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