to remove filtersZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
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ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Arif Durrani
and follows the $23bn merger of the global confectionery giants Mars and The Wrigley Company last October ... includes products such as Dolmio, Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which ...
OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
News of OMD's inclusion on the confectionery giant's shortlist will increase the pressure ... for Mars Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy; and the 15m ... merger of the global confectionery giants Mars and The Wrigley Company last October. The newly formed ...
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
The review process follows the $23bn merger of the global confectionery giants Mars ... , Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which includes chocolate brands Mars ... the consolidated media planning business for Mars Confectionery and Pedigree Masterfoods, which it won in 2002 ...
Northern Foods calls review of £5m planning and buying job
30 Jun 2009 | by Arif Durrani
The review includes the media business for Dalepak Foods, Fox's Biscuits, Fox's Confectionery and Green Isle Foods. A number of undisclosed agencies are believed to have been invited to pitch for the business, including the incumbent. Equinox has held the planning and buying account for Northern Foods ...
Follow the Orange brick road
03 Mar 2009 | by Sundip Chahal
As with the confectionery sector, telecoms is an area that often provides some of the most entertaining advertisements to promote products and services. O2's advertising, for instance, features teddy bears interacting throughout the advert, while Vodafone made the most of the company's F1 sponsorship ...
Mars consolidates £15m Petcare business with Zenith
23 Feb 2009 | by Arif Durrani
to handle media planning on the 30m Mars Confectionery account. ...
ZenithOptimedia captures Mars planning business
23 Feb 2009 | by Ian Darby
The appointment will see MediaCom lose its grip on the consolidated Mars planning business, which it landed in May 2002. MediaCom will continue to handle media planning on the 29 million Mars Confectionery account. The move sees planning for petcare brands - including Pedigree, Whiskas and Cesar ...
Cadbury ad raises eyebrows
10 Feb 2009 | by Richard Wood
The confectionery maker is causing a buzz with its enigmatic campaign featuring two children....A revolution is taking place in the world of confectionery advertising. Where once chocolate ads ... 's position as the highest-scoring confectionery brand tracked on BrandIndex. While the Eyebrows ads ... continues to dominate the sector, the question is which confectionery brand is capable of knocking it off ...
Neil Jones jumps at chance of a key role at News International
03 Feb 2009 | by Arif Durrani
: Executive, Saatchi Saatchi 1984: Marketing executive, Bluebird Confectionery 1984: Graduated ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
