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Restrictions on advertising to children and a shift to healthier snacks will force the sector to focus more strongly on innovation.
Skinny Candy, a health food brand, is launching a range of 99-calorie 'guilt-free' confectionery. The products are aimed at 25- to 40-year-old ABC1 women. The range includes chocolate products and fruit-flavoured jelly sweets.
Dr Oetker has launched a range of confectionery products called No Bake Clusters Mix. The products, which do not require oven baking, were designed by brand consultancy Chilli. The range comes in Yogurt and Cranberry Clusters Mix variants.
Fallon has created the launch campaign for The Natural Confectionery Company. The first film in the campaign, written by Matt Keon and Dirk van Dooren of Fallon and directed by Tom Kuntz, breaks this month.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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