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And in the real world... Easyjet, Ericsson, T-Mobile and more

18 Nov 2009

giant Hershey's and Italian confectionery group Ferrero expressing interest. While it was thought ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

06 Nov 2009 | by Anne Cassidy

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

DDB wins four golds at Campaign Big Awards

28 Oct 2009 | by Noel Bussey

for The Natural Confectionery Company. The gold for Individual Digital went to AKQA for its eco:Drive campaign ...

Nestlé calls review of UK direct roster

22 Oct 2009 | by Claire Billings

The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch ...

And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more

01 Oct 2009 | by Noel Bussey

from picture frames to pick 'n' mix confectionery will open its first batch of stores next month ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

09 Sep 2009 | by Noel Bussey

independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

07 Sep 2009

after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

Mars-Wrigley reviews £80m media buying

02 Sep 2009 | by Anne Cassidy

handles media buying across Mars' confectionery, petcare and food ranges with brands including Snickers ...

Northern Foods calls £5 million media planning and buying review

30 Jun 2009 | by Matt Williams

The company is thought to have approached a number of agencies to pitch for the business, including the incumbent Equinox, which first began working with Northern Foods in 1998. The review is expected to include all of the Northern Foods range, including Dalepack Foods, Fox's Confectionery ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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