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Follow the Orange brick road

As with the confectionery sector, telecoms is an area that often provides some of the most entertaining advertisements to promote products and services. O2's advertising, for instance, features teddy bears interacting throughout the advert, while Vodafone made the most of the company's F1 sponsorship ...

Cadbury ad raises eyebrows

The confectionery maker is causing a buzz with its enigmatic campaign featuring two children....A revolution is taking place in the world of confectionery advertising. Where once chocolate ads ... 's position as the highest-scoring confectionery brand tracked on BrandIndex. While the Eyebrows ads ... continues to dominate the sector, the question is which confectionery brand is capable of knocking it off ...

Neil Jones jumps at chance of a key role at News International

: Executive, Saatchi Saatchi 1984: Marketing executive, Bluebird Confectionery 1984: Graduated ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.