How marketers can manage their relationships with ad networks
29 Sep 2009 | by Victoria Furness
. Spreading the word Last year, the agency produced a campaign for the Natural Confectionery Company ...
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Twix creates teatime appeal
30 Sep 2009 | by Staff
Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...
Fox's Biscuits 'British biscuit advisory board' by Mother London
25 Sep 2009
the tried and tested confectionery receptacle the biscuit tin. ...
Cadbury gives away Crunchie bars on Fridays in digital campaign
24 Sep 2009 | by Fiona Ramsay
-fareast-language:#0400; mso-bidi-language:#0400;} The confectionery company Cadbury has appointed agency ...
OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
News of OMD's inclusion on the confectionery giant's shortlist will increase the pressure ... for Mars Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy; and the 15m ... merger of the global confectionery giants Mars and The Wrigley Company last October. The newly formed ...
Savvy segments: retailers and brands target ethnic markets
15 Sep 2009 | by Amy Golding
LONDON - A growing number of mainstream clothing, fast-food and confectionery brands are developing...manager Emma Dickinson said: 'Eid and Diwali are growing celebrations in the UK and confectionery gifting ...
Mars ties with Football Association and England team
15 Sep 2009 | by Ed Kemp
. The confectionery brand has agreed two separate deals. The first makes Mars an official supplier to the England team ...
Do brands benefit from kick-starting the Christmas season this early?
15 Sep 2009 | by Staff
selection of seasonal confectionery, cards and gift wrap. We do this every year and customers do buy them ...
Haribo adds variant to Happy Cola-bottle range
15 Sep 2009
Haribo has launched an additional variant of its Happy Cola-bottle confectionery. The Cola Twist
Muller to add variant to Muller Rice range
15 Sep 2009
Muller is to add a confectionery-style variant to its Muller Rice range. The Smooth Toffee flavour
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
