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BR Video: Kit Kat is successfully hijacking the World Cup

Following the launch of football-led TV campaigns by Nestl and Mars, both confectionery brands are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ...

Fisherman's Friend resurrects classic character for TV ads

LONDON - Confectionery brand Fisherman's Friend is rolling out a new animated TV campaign featuring

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.