Nestle plans on-pack AR digital campaign
18 Aug 2010 | by Alex Brownsell
Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand
of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...
Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand
, the confectionery company picked a winner. There was one problem: the winning design bore an uncanny resemblance ...
The drive will be supported by a 3m ad push spanning TV, radio, press outdoor and online, created by Farm. Nestle expect 95% of parents in the UK to see the campaign, which breaks this week, up to 19 times. Get set go free will run across chocolate and sugar confectionery brands such as Kit Kat ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.