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Tesco launches its biggest ever Halloween push

of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...

Nestle plans on-pack AR digital campaign

Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand

Testing the wisdom of crowds

, the confectionery company picked a winner. There was one problem: the winning design bore an uncanny resemblance ...

Nestle launches biggest ever cross-category push

The drive will be supported by a 3m ad push spanning TV, radio, press outdoor and online, created by Farm. Nestle expect 95% of parents in the UK to see the campaign, which breaks this week, up to 19 times. Get set go free will run across chocolate and sugar confectionery brands such as Kit Kat ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.