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Tesco launches its biggest ever Halloween push

of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...

Cake specialist Broderick's prepares UK launch

Broderick's has created a quirky brand identity for the launch, as it looks to achieve standout in a congested confectionery market. The fresh brand identity has been created by design agency HarrimanSteel. The range of cakes and snack bars includes chocolate brownies, as well as more unusual ...

Krow scoops £3m Kinder Bueno task

The Ferrero-owned confectionery brand Kinder Bueno has appointed Krow to handle its £3 million ad

PHD wins £50m Kraft and Cadbury media

expected the UK to follow suit. The win completes PHD's capture of the confectionery giant's account from ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.