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Tesco and Sainsbury's strong performers in November

08 Dec 2010 | by John Reynolds

-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...

Collaboration: How to avoid crossed wires with cross-promotion

01 Dec 2010 | by Suzy Bashford

', which ran across its entire portfolio, from cereals to confectionery. She says the idea of encouraging ...

Mars bolsters power of UK brand team

19 Oct 2010 | by Gemma Charles

Mars is overhauling its global confectionery business to give the UK operation greater power

Power to the people

15 Oct 2010 | by Neil Bayley

. There s evidence that companies in sectors such as energy, alcohol and confectionery have woken up to the power ...

Two more senior Cadbury executives leave Kraft

14 Oct 2010 | by John Reynolds

of the British confectionery company in January.

Tesco launches its biggest ever Halloween push

30 Sep 2010 | by Alex Brownsell

of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...

Sports Marketing: Olympic promise

29 Sep 2010 | by Ed Kemp

's Official Treat Provider. In August, the confectionery company launched a high-profile 'Spots vs ...

Nestlé's UK confectionery marketing director departs

25 Aug 2010 | by John Reynolds

Terri Tinella, marketing director of Nestlé's confectionery division, is to leave her role...Tinella has spent around 18 months in the role and is now moving internally to take up the position of managing director for confectionery at Nestl Canada. Nestl declined to comment on whether Tinella would be replaced. But one source suggested that Tinella's departure is unlikely to prompt a ...

Nestle plans on-pack AR digital campaign

18 Aug 2010 | by Alex Brownsell

Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand

Nestlé shakes up marketing

10 Aug 2010 | by Gemma Charles

Aldridge, currently the company s confectionery marketing manager, will report to food and beverage managing director Bernard Paternot. She will move into the post next month, having led the refresh of Nestl s cross-brand promotion "Get set go free", as well as a relaunch of the Milkybar brand ...

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