Steve Howell, Freshwater: Switch on to local concerns
28 Apr 2010 | by Steve Howell, Freshwater
was faced with Kraft's takeover bid for confectionery company Cadbury, it was quick to join the fight ...
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Kraft calls UK media review
06 May 2010 | by Anne Cassidy
agency relationships, as the confectionery and food giant looks to achieve savings. Phil Rumbol ...
Cadbury to stage series of mini-Olympic events
27 Apr 2010 | by John Reynolds
The confectionery company has signed a deal with charity Groundwork to run the multimillion-pound, Cadbury Spots V Stripes-themed events. Universities, village f tes and sports clubs will be targets ... creams and confectionery at London 2012, will hope the initiative appeases critics alarmed by its tie ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
support for the England team. The confectionery manufacturer also sees the value in having an indirect ...
Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
.co.uk/reinventingmarketing 30 SECONDS ON ... KIT KAT - Launched as Chocolate Crisp in 1935 by York confectionery firm ...
Cadbury in pre-Olympics sports drive
30 Mar 2010 | by John Reynolds
The confectionery company is planning a multimillion-pound push called 'Spots V Stripes' that will engage the public in a series of sporting encounters across the country in the run-up to the Games ... sponsorship well in advance of the Games, for which it will provide all confectionery and ice creams sold ...
Hit or Miss? Nestle faces storm of criticism on social media sites
26 Mar 2010
Kicked Kat Confectionery firm Nestle struggled to contain a barrage of criticism from angry
Cadbury corporate affairs chief Alex Cole to leave confectionery giant
24 Mar 2010 | by Gemma O'Reilly
Cadbury global corporate affairs director Alex Cole is set to leave the confectionery firm just...after the US food giant substantially increased its bid for the confectionery firm. Cadbury's board ...
Nestlé faces Facebook crisis over Greenpeace rainforest allegations
19 Mar 2010 | by Gemma O'Reilly and Kate Magee
Members of the public have taken to both social media sites to criticise the confectionery giant, following reports that it is continuing to source palm oil from Sinar Mas, an Indonesian company accused of illegal deforestation of rainforests. Greenpeace sparked the reports by posting an online video earlier ...
Greenpeace attacks Nestlé with 'Kit Kat' viral
18 Mar 2010 | by Sara Kimberley
Protesters yesterday descended on Nestl 's Croydon headquarters to highlight a report by Greenpeace that claims the confectionery giant uses palm oil from Sinar Mas Group, the biggest and most destructive palm oil producer. Greenpeace says the palm oil from the supplier was used in Nestl products ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
