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Year in review: 2010 A year in comms

of 2004. Iconic British confectionery brand Cadbury agrees to a 11.5bn takeover bid from US food ...

Tesco and Sainsbury's strong performers in November

-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...

Collaboration: How to avoid crossed wires with cross-promotion

', which ran across its entire portfolio, from cereals to confectionery. She says the idea of encouraging ...

Mars bolsters power of UK brand team

Mars is overhauling its global confectionery business to give the UK operation greater power

Power to the people

. There s evidence that companies in sectors such as energy, alcohol and confectionery have woken up to the power ...

Trading Places: This week's people moves in advertising, marketing and media

of the British confectionery company in January. Tamara Minick-Scokalo , a former Cadbury executive who ...

Two more senior Cadbury executives leave Kraft

of the British confectionery company in January.

Paper Round (6 October) - Which clients are advertising in the national press?

papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...

Tesco launches its biggest ever Halloween push

of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ...

Sports Marketing: Olympic promise

's Official Treat Provider. In August, the confectionery company launched a high-profile 'Spots vs ...

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