to remove filtersTwo more senior Cadbury executives leave Kraft
14 Oct 2010 | by John Reynolds
of the British confectionery company in January.
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Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Opinion: The Marketing Society Forum - Do 'excellence' marketers undermine those with budgetary control?
23 Jun 2010 | by Staff
the marketers responsible for all brands across the company's confectionery, food and drinks portfolios.
Marketing's Power 100
26 May 2010 | by Nicola Clark
. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...
Kraft consolidates $120m Cadbury US media buying into Publicis
11 May 2010 | by Anne Cassidy
, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...
Cadbury sets defence against Kraft
12 Jan 2010 | by John Reynolds
LONDON - Cadbury, the UK confectionery company, has described as "derisory" the latest hostile bid
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
