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Trading Places: This week's people moves in advertising, marketing and media

of marketing for Nescaf , as part of a wider reshuffle. Aldridge, currently the company s confectionery ...

Marketing's Power 100

. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.