to remove filtersMars bolsters power of UK brand team
19 Oct 2010 | by Gemma Charles
Mars is overhauling its global confectionery business to give the UK operation greater power
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Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Two more senior Cadbury executives leave Kraft
14 Oct 2010 | by John Reynolds
of the British confectionery company in January.
Trading Places: This week's people moves in advertising, marketing and media
27 Aug 2010 | by Staff
Tinella , marketing director of Nestl 's confectionery division, is leaving to return to Canada. She ... director for confectionery at Nestl Canada. ( Marketing ) Media Initiative Media ended a ...
Cadbury dodges TV ad curbs with online Buttons activity
26 Aug 2010 | by Anne Cassidy
rigid Ofcom regulations on advertising confectionery to children on television.
Nestlé's UK confectionery marketing director departs
25 Aug 2010 | by John Reynolds
Terri Tinella, marketing director of Nestlé's confectionery division, is to leave her role...Tinella has spent around 18 months in the role and is now moving internally to take up the position of managing director for confectionery at Nestl Canada. Nestl declined to comment on whether Tinella would be replaced. But one source suggested that Tinella's departure is unlikely to prompt a ...
Nestle plans on-pack AR digital campaign
18 Aug 2010 | by Alex Brownsell
Nestle said it is launching its biggest digital campaign to date for its KitKat confectionery brand
Nestlé shakes up marketing
10 Aug 2010 | by Gemma Charles
Aldridge, currently the company s confectionery marketing manager, will report to food and beverage managing director Bernard Paternot. She will move into the post next month, having led the refresh of Nestl s cross-brand promotion "Get set go free", as well as a relaunch of the Milkybar brand ...
Nestle launches biggest ever cross-category push
09 Jul 2010 | by Gemma Charles
The drive will be supported by a 3m ad push spanning TV, radio, press outdoor and online, created by Farm. Nestle expect 95% of parents in the UK to see the campaign, which breaks this week, up to 19 times. Get set go free will run across chocolate and sugar confectionery brands such as Kit Kat ...
Cake specialist Broderick's prepares UK launch
08 Jul 2010 | by John Reynolds
Broderick's has created a quirky brand identity for the launch, as it looks to achieve standout in a congested confectionery market. The fresh brand identity has been created by design agency HarrimanSteel. The range of cakes and snack bars includes chocolate brownies, as well as more unusual ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
