to remove filtersCollaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
', which ran across its entire portfolio, from cereals to confectionery. She says the idea of encouraging ...
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Year in review: 2010 A year in comms
16 Dec 2010 | by Cathy Bussey and Kate Magee
of 2004. Iconic British confectionery brand Cadbury agrees to a 11.5bn takeover bid from US food ...
Power to the people
15 Oct 2010 | by Neil Bayley
. There s evidence that companies in sectors such as energy, alcohol and confectionery have woken up to the power ...
Trading Places: This week's people moves in advertising, marketing and media
15 Oct 2010 | by Katherine Levy
of the British confectionery company in January. Tamara Minick-Scokalo , a former Cadbury executive who ...
Paper Round (6 October) - Which clients are advertising in the national press?
06 Oct 2010 | by Sarah Johnson
papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...
Sports Marketing: Olympic promise
29 Sep 2010 | by Ed Kemp
's Official Treat Provider. In August, the confectionery company launched a high-profile 'Spots vs ...
Blue Rubicon to handle corporate affairs and lobbying for Kraft Foods
23 Sep 2010 | by James Cowling
'steal' the British confectionery group after the US food group's 10.5bn hostile offer. However, a fresh ...
Trading Places: This week's people moves in advertising, marketing and media
27 Aug 2010 | by Staff
Tinella , marketing director of Nestl 's confectionery division, is leaving to return to Canada. She ... director for confectionery at Nestl Canada. ( Marketing ) Media Initiative Media ended a ...
Trading Places: This week's people moves in advertising, marketing and media
13 Aug 2010 | by Staff
of marketing for Nescaf , as part of a wider reshuffle. Aldridge, currently the company s confectionery ...
Cadbury hires consumer PR shop Pretty Green for Maynards Wine Gums brief
19 Jul 2010 | by Gemma O'Reilly
Confectionery firm Cadbury has called in Pretty Green to handle the PR for its latest Maynards Wine
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