to remove filtersCadbury follows Fairtrade route
14 Oct 2009 | by Staff
since BrandIndex started tracking. Cadbury continues to be the highest-scoring confectionery brand ...
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Messino unveils oblong Jaffa Cake
10 Nov 2009 | by Nicola Brookes
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa...the UK, as well as influential online voices. Recipients were either prolific confectionery commentators ...
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
The review process follows the $23bn merger of the global confectionery giants Mars ... , Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which includes chocolate brands Mars ... the consolidated media planning business for Mars Confectionery and Pedigree Masterfoods, which it won in 2002 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
