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Trading places: this week's people moves

) Toby Baker , UK marketing director at The Wrigley Company , has left the confectionery brand without a ...

Wrigley UK marketing director departs role

Toby Baker, UK marketing director at The Wrigley Company, has left the confectionery brand without

The death of the brand website?

, Hodge cites the example of confectionery brand Skittles, which decided to scrap its website in 2009 ...

Time to sweet-talk the UK

. After all, US confectionery companies are hardly flavour of the month on this side of the Atlantic ... with the saturated US confectionery market, the UK offers appealing growth prospects for big brands (see table ... marketplace is not the right way forward.' TOP 10 UK CHOCOLATE CONFECTIONERY BRANDS BY VALUE Brand ...

Dial B for bespoke

of customer interaction as an international airline or a confectionery brand? In one instance, typical ...

Tesco and Sainsbury's strong performers in November

-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...

Collaboration: How to avoid crossed wires with cross-promotion

', which ran across its entire portfolio, from cereals to confectionery. She says the idea of encouraging ...

Mars bolsters power of UK brand team

Mars is overhauling its global confectionery business to give the UK operation greater power

Power to the people

. There s evidence that companies in sectors such as energy, alcohol and confectionery have woken up to the power ...

Trading Places: This week's people moves in advertising, marketing and media

of the British confectionery company in January. Tamara Minick-Scokalo , a former Cadbury executive who ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.