Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
Wham bar to make a comeback
02 May 2012 | by John Reynolds
under new owner Tangerine Confectionery....Tangerine Confectionery acquired the rights to the chewy bar brand last year from ... . Tangerine Confectionery's current portfolio includes Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains and Fruit Salads. According to Tangerine Confectionery, the Wham bar sold over 30 million bars a year ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...
Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
NO - BRENDAN TANSEY, CHIEF EXECUTIVE UK, WUNDERMAN This is not a simple question, because many food companies make a range of products from healthy to confectionery. The McDonald's menu of today is different from five years ago. In light of this, a blanket ban seems arbitrary. The nature ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
tobacco, just as I m not convinced that making the marketing of confectionery and alcohol dark will do ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...
Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg
21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R
The seasonal confectionery brand is being consistent and fun with its Olympics theme
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
