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When social media turns bad: dealing with negative comments

7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...

Marketing's Power 100

. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

Power 100 Marketers of 2009: 1-50

spending four years in marketing at Mars Confectionery and Coca-Cola. After stints at Dixons and Matalan he ...

Vote now for Marketer of the year poll 2009

, the confectionery brand has been behind yet another viral sensation with its 'Eyebrows' ad. The brand also secured a ...

Biggest brands: Top 10 brands by product category 2008

drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ... -20 3 9 Branston 20-25 15-20 2 10 Del Monte 20-25 15-20 1 Confectionery ... . Top 10 Confectionery Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 ...

The Work: Private view

-Fitters themselves probably love these. Finally, the Natural Confectionery Company (6). We're ever so slightly ... we're watching, or what any of the rules are. In the noisy world of confectionery, nicely shot ... .media Exposure: TV, radio, press 6. NATURAL CONFECTIONERY COMPANY Project: Contemplative sweets Client ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.