to remove filtersMars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
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Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...
Dairy Box eyes the ladies
26 Aug 2011 | by Rachel Barnes
. Mike Tollan, head of boxed chocolate at Nestl Confectionery, said the milk inlaid category ...
Change4Life woos brands' promotions
11 May 2011 | by Suzy Bashford
, confectionery, cakes and biscuits. ...
Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Two more senior Cadbury executives leave Kraft
14 Oct 2010 | by John Reynolds
of the British confectionery company in January.
Opinion: The Marketing Society Forum - Do 'excellence' marketers undermine those with budgetary control?
23 Jun 2010 | by Staff
the marketers responsible for all brands across the company's confectionery, food and drinks portfolios.
Marketing's Power 100
26 May 2010 | by Nicola Clark
. 29. David Rennie, Nestle Confectionery Nestle was caught up in a PR storm earlier this year when ... . To this end, Mars became the first manufacturer to cut saturated-fat levels in its confectionery ...
Cadbury sets defence against Kraft
12 Jan 2010 | by John Reynolds
LONDON - Cadbury, the UK confectionery company, has described as "derisory" the latest hostile bid
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
