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Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

only if they are fragile. Chocolate confectionery was identified as a problem area. It was mentioned ... Alcoho l: 6% deemed alcohol to have excessive packaging Confectionery: 40% cited confectionery ...

Are marketers too fickle when it comes agency relationships?

03 Feb 2012 | by David Benady

. Long partnerships are most common in the automotive, personal care and confectionery sectors, where ...

Northern Foods looks internally for Fox's MD

25 Jan 2012 | by Nick Batten

of Northern Foods' brands division, who has been appointed chief executive of Tangerine Confectionery. Before joining Northern Foods, Bugler worked for a number of other confectionery companies, including ... there in the interim." Hunter is to take up his role at Tangerine Confectionery on February 1. Hunter had spent ...

Brand Health Check: Wispa

13 Jan 2012 | by Rachel Barnes

on their investment. I can think of many brands that would make plenty of noise about sales of 49m. Confectionery ... confectionery brands being more than 70 years old, age is clearly no barrier to sustained success. REMEDY ... in the increasingly congested confectionery category. Playing on the brand's heritage will continue to be important ...

Sector Insight: Sugar confectionery and gum

11 Jan 2012 | by Jane Bainbridge

. DAVID RENNIE - Managing director, Nestle Rowntree All Nestle confectionery marketing departments ...

Mild December fuels 4.1% lift in retail sales

10 Jan 2012 | by Arif Durrani

resulting in value ranges selling well, as did wines (Champagne), confectionery and party foods. Non ...

Editor's comment: Nokia shows the future of retro

15 Nov 2011 | by Noelle McElhatton

Cadbury's Wispa capitalised on affections for the 80s using the power of noughties media. The bubbly bar is back and here to stay, with Wispa Gold ready to cash in on support of Team GB at London 2012 . Sweet memories of childhood and confectionery: it all works. What about mobile phones, though ...

Moshi Monsters to take on Haribo with sweet launch

14 Nov 2011 | by John Reynolds

Moshi Monsters, the children's online phenomenon, is to move into confectionery with the launch...'s move into confectionery means it will be taking on established players such as Rowntree and Haribo ... made by Bazooka Candy Brands, the confectionery arms of Topps company, which makes chewing gum ...

Engaging with the masses

19 Oct 2011 | by Nick Adams, managing director of Sense

own low-cost tactical sampling campaign for a confectionery brand engaged 2.1m consumers online ...

Weapon7 boosts firepower as the AMV big guns roll in

15 Sep 2011 | by Anne Cassidy

years against the backdrop of a recession. The agency's clients include DHL, The Natural Confectionery ...

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