to remove filtersZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
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Kraft consolidates $120m Cadbury US media buying into Publicis
11 May 2010 | by Anne Cassidy
, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...
MediaVest unveils children's division
08 Apr 2005
The specialist media planning and buying unit launches with £25 million of billings. It incorporates all of Media-Vest Manchester's existing children's business, including Vivid Imaginations toys and Chupa Chups confectionery. Littlemsmallv has also just picked up the media planning and buying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
