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The Work: Private View

't really engaged me, so my first reaction to The Natural Confectionery Company (2) ad was irritation ... : Mike Hughes Exposure: Press 2. THE NATURAL CONFECTIONERY COMPANY Project: Mini movie maker Client ... with The Natural Confectionery Company brand Agency: Weapon7 Writers: Dee Saigal, Cat Howarth Design: Ian ...

The Work: New Campaigns - UK

situations being chased by a horrible, shadowy silent assassin. THE NATURAL CONFECTIONERY COMPANY - MINI ... with The Natural Confectionery Company brand Creative agency: Weapon7 Writers: Dee Saigal, Cat Howarth Art ... THE LOWDOWN Weapon7 is launching a mini movie maker for The Natural Confectionery Company. The application ...

The Work: Private View

Confectionery Company (4). Bernbach said: "Technique for its own sake can be disastrous. Because, after a while ... and it is a sweet idea. It's just very poorly executed. Speaking of sweet ideas, the Natural Confectionery ... of the confectioners, the Thorntons (5) campaign is a very distant second to the Natural Confectionery Company. I ...

Andrew Walmsley on digital: Web should be in the lap of luxury

to confectionery. They are not threatened by designers selling online. If customers can be bothered to wait ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Power 100 Marketers of 2008: 51-100

her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first ...

The Work: Private view

's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...

The X Factor to roll out array of brand extensions

FremantleMedia, which co-produces and licenses the show, has secured deals with ScentUPs to produce X Factor-branded shower gel, lip gloss, body shimmer, perfume and aftershave. The range will be available in retailers including Superdrug and Asda. Additionally, Kinnerton Confectionery will create X ...

MediaVest launches specialist kids unit with billings of £25m

The unit launches with £25m of billings and incorporates all of Mediavest Manchester's existing children's business, including Vivid Imaginations toys and Chupa Chups confectionery. Littlemsmallv has also just picked up the media planning and buying account for Fruitella from Rocket. Littlemsmallv ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.