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LONDON - Masterfoods is to stop marketing confectionery to children under 12 globally, putting pressure on rival food companies to follow its example.
Lion Confectionery is relaunching its bestselling sweets brand, Sports Mixture, with packaging designed to be convenient for consumers on the move. The company expects the Olympic Games in Athens and Euro 2004 to swell demand for the sweets. The design incorporates the company's Lion logo to give the...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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