to remove filtersDigital & Direct brief: Skittles redesigns website
10 Mar 2009
Skittles has redesigned its website to link to user-submitted information about the confectionery
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Cadbury plots charity drive
28 Jul 2009
The confectionery brand has briefed Weapon7 to drive donations to help children fighting life-threatening illnesses and raise awareness of the tie. Cadbury, which is the biggest corporate sponsor of Make-A-Wish, has committed to the tie-up for the next three years. The charity's branding will appear ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
to confectionery. They are not threatened by designers selling online. If customers can be bothered to wait ...
Cadbury assigns Natural web task
15 Jul 2008 | by Staff
Natural Confectionery Co brand....Days Out' as part of the launch campaign when it brought the Natural Confectionery Co to the UK from ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...
Cadbury draws up global digital strategy
04 Mar 2008 | by Gareth Jones
of confectionery brands including Dairy Milk and Creme Egg.
Cadbury unveils Creme Egg site
22 Jan 2008 | by Gareth Jones
The confectionery giant has launched a web portal based on the Here today, goo tomorrow concept used in its latest ad campaign. The Creme Egg website has been developed by CMW Interactive to provide internet users with different ways of helping the eggs achieve their objective of releasing their fondant ...
Cadbury prepares for seven-figure online spend
24 Jan 2007 | by Gareth Jones
. The confectionery giant intends to use the Creme Egg activity, created by CMW Interactive, as a test case ...
Cadbury prepares for seven-figure online spend
23 Jan 2007 | by by Gareth Jones
branded channel on YouTube, which allows users to upload their own Cr me Egg ads. The confectionery giant ...
Tic Tac targets teenagers with debut SMS campaign
29 Jul 2004 | by Staff,
The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
