Digital Essays: The night before
29 Jun 2007 | by Mark Iremonger and Mark Hancock, Proximity London
-one could have anticipated that the confectionery brand Mentos would be at the heart of an internet ...
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Green & Black's launches online promotion for chocolate lovers
16 Oct 2007 | by Alex Donohue
LONDON - Confectionery brand Green & Black's has launched a promotional campaign for consumers..., senior account manager at Brave, said: The confectionery market moves very fast and this is a new way ...
Bang on the Door unveils quirky website
21 May 2007 | by Charlie McCathie
too. Bang on the Door has over 60 global licenses, with a product range that includes confectionery ...
Masterfoods to stop advertising confectionery to under-12s
05 Feb 2007 | by by Darren Davidson
LONDON - Masterfoods is to stop marketing confectionery to children under 12 globally, putting...for all our core products. Core products include snack foods and confectionery. The letter said ...
Cadbury prepares for seven-figure online spend
24 Jan 2007 | by Gareth Jones
. The confectionery giant intends to use the Creme Egg activity, created by CMW Interactive, as a test case ...
Cadbury prepares for seven-figure online spend
23 Jan 2007 | by by Gareth Jones
branded channel on YouTube, which allows users to upload their own Cr me Egg ads. The confectionery giant ...
The Work: New Campaigns - UK
28 Jul 2006
-production: Jungle Exposure: Pan-European TV THE LOWDOWN The Italian confectionery manufacturer Perfetti Van ...
Kids: Stages of youth
05 May 2006
they can call upon £6 to £7 a week in pocket money. Sweets and confectionery is the main area in which ...
The Work: New Campaigns - UK
14 Oct 2005
in the ú3.9 billion UK confectionery market. Its masterbrand strategy, first used on Dairy Milk in 2002 ...
Tic Tac targets teenagers with debut SMS campaign
29 Jul 2004 | by Staff,
The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
