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The Work: Private View

't really engaged me, so my first reaction to The Natural Confectionery Company (2) ad was irritation ... : Mike Hughes Exposure: Press 2. THE NATURAL CONFECTIONERY COMPANY Project: Mini movie maker Client ... with The Natural Confectionery Company brand Agency: Weapon7 Writers: Dee Saigal, Cat Howarth Design: Ian ...

The Work: New Campaigns - UK

situations being chased by a horrible, shadowy silent assassin. THE NATURAL CONFECTIONERY COMPANY - MINI ... with The Natural Confectionery Company brand Creative agency: Weapon7 Writers: Dee Saigal, Cat Howarth Art ... THE LOWDOWN Weapon7 is launching a mini movie maker for The Natural Confectionery Company. The application ...

The Work: Private View

Confectionery Company (4). Bernbach said: "Technique for its own sake can be disastrous. Because, after a while ... and it is a sweet idea. It's just very poorly executed. Speaking of sweet ideas, the Natural Confectionery ... of the confectioners, the Thorntons (5) campaign is a very distant second to the Natural Confectionery Company. I ...

Andrew Walmsley on digital: Web should be in the lap of luxury

to confectionery. They are not threatened by designers selling online. If customers can be bothered to wait ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

The Work: Private view

's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...

PERSPECTIVE: The needs of a client outweigh the need to win creative awards

profiles. So this week, sandwiched between a 'cold, aloof, picky and unyielding' confectionery client and a...profiles. So this week, sandwiched between a 'cold, aloof, picky and unyielding' confectionery client and a ...

CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

confectionery whipping process. Moreover, he did this just as bellies - and pockets - were emptier than usual ...

Licensing sponsored by talkSPORT 1089/1053 AM: Why sponsors are great fans of sport - From football to Formula One, the sports licensing business is now booming. Andy Fry looks at this growth market

goes for confectionery. The most lucrative area of licensing for Euro 2000 will be apparel ...

NEW MEDIA: Briefs

Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand...Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand. The site ties in with Cadbury s new election promotion to find the country s favourite Celebrations chocolate. Consumers can vote in-store, by post, by phone or via the web. Other features include an online ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.