Britvic launches foam Tango in aerosol bottle
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
of the drinks with consumers were "highly successful", adding that the brand will be extended into confectionery ...
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Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
Kraft's Oreo makes Facebook record attempt
14 Feb 2011 | by Mark Banham
of confectionery manufacturer Cadbury in February last year. Last week, Kraft Foods reported a 23.8% slump ...
Butterkist unveils chocolate-toffee flavour with digital push
08 Feb 2011 | by Sarah Shearman
The integrated campaign, created by Gratterpalm for the Tangerine Confectionery-owned popcorn brand, rolls out on 24 February. It will centre on the strapline "You can t resist Butterkist ... flavours. It rolls out across other TV channels from 24 February. Tangerine Confectionery s other brands ...
The death of the brand website?
02 Feb 2011 | by Stuart Derrick
, Hodge cites the example of confectionery brand Skittles, which decided to scrap its website in 2009 ...
Cadbury dodges TV ad curbs with online Buttons activity
26 Aug 2010 | by Anne Cassidy
rigid Ofcom regulations on advertising confectionery to children on television.
Thorntons moves into social networking for Christmas push
15 Dec 2009 | by James Quilter
The upmarket confectionery retailer has launched a Facebook app 'The Thorntons Advent Calendar', alongside revamped consumer and corporate sites. The advent calendar is offering money-off deals on Thorntons products on its website throughout December. The calendar is also available ...
And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...
Chewits receives makeover from Tayburn
26 Aug 2009 | by Jacquie Bowser
LONDON - Design agency Tayburn has revamped children's confectionery brand Chewits and its mascot...in the confectionery world and Chewie is intrinsically linked to it. "He's been peering over the sweet shelves since ...
Thorntons launches online sweet shop
22 May 2009 | by Fiona Ramsay
Thorntons will become the first major online supplier of Tangerine Confectionery products at www.thorntons.co.uk/sweetshop. The online sweet store went live with a 3 for 2 offer and the range is priced between 99p through to 25 hamper packs. Thorntons.co.uk also sees the return this month of the 3.5 litre Thorntons ice cream tubs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
