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And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...

Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

Cadbury draws up global digital strategy

of confectionery brands including Dairy Milk and Creme Egg.

The Work: New Campaigns - UK

-production: Jungle Exposure: Pan-European TV THE LOWDOWN The Italian confectionery manufacturer Perfetti Van ...

Kids: Stages of youth

they can call upon £6 to £7 a week in pocket money. Sweets and confectionery is the main area in which ...

The Work: New Campaigns - UK

in the ú3.9 billion UK confectionery market. Its masterbrand strategy, first used on Dairy Milk in 2002 ...

Tic Tac targets teenagers with debut SMS campaign

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...

Licensing sponsored by talkSPORT 1089/1053 AM: Why sponsors are great fans of sport - From football to Formula One, the sports licensing business is now booming. Andy Fry looks at this growth market

goes for confectionery. The most lucrative area of licensing for Euro 2000 will be apparel ...

Stop Press

, becomes chief strategy officer. Ian Johnson, managing director of the confectionery division ...

NEW MEDIA: Briefs

Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand...Mars Confectionery has gone live with a new web site for its Celebrations boxed chocolate brand. The site ties in with Cadbury s new election promotion to find the country s favourite Celebrations chocolate. Consumers can vote in-store, by post, by phone or via the web. Other features include an online ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.