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Power 100 Marketers of 2008: 1-50

virtual roller-coaster since joining the confectionery company in 2006, and for the moment he is riding ... marketer started at the confectionery company on the same day as Sainsbury's Justin King. 34. Peter ...

The Work: Private view

's Confectionery Brief: Make the brand once again a vivid presence in consumers' lives, and encourage greater ...

Green & Black's launches online promotion for chocolate lovers

LONDON - Confectionery brand Green & Black's has launched a promotional campaign for consumers..., senior account manager at Brave, said: The confectionery market moves very fast and this is a new way ...

Grey wins Posthouse and ShopSmart.com

, said. Stevens joined Posthouse last month from Mars Confectionery, where he was the European ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

. But if Henry Ford marked out the beginning of mass production, it was the confectionery king, Forrest Mars ... of the chocolate bar have consistently grown. The Nestle Rowntree product is the best-selling confectionery ...

Briefs

mobile networks. Mars Confectionery is to advertise its Snickers brand on 2.1 million beer mats ...

STOP PRESS

in conjunction with F1 Racing magazine, which is published by Haymarket Magazines. Confectionery company ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.