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The Natural Confectionery Company has reappointed experiential agency Sledge to run a series of 'Little Day Out' events over the summer period. The drive will be supported with a sampling, online and retail strategy.
LONDON - Masterfoods is targeting young mothers with the trial of its first customer magazine, Bright Ideas. The title is designed to promote confectionery brands such as Galaxy, Maltesers and Milky Way.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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