Search results for Confectionery

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Direct brief: Natural Confectionery Co reappoints Sledge

The Natural Confectionery Company has reappointed experiential agency Sledge to run a series

Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...

Direct News: Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a series ... is the fastest-growing confectionery category globally. It is worth more than £400m in the UK alone and £10bn ...

Kraft in shop search for Côte d'Or activity

The brand, which translates as Gold Coast, sits alongside Toblerone, Milka, Dime bar and Terry's Chocolate Orange in Kraft's confectionery stable. Terry's Chocolate Orange and Toblerone have received ... marketing investment that Kraft has made in its confectionery business this summer. Earlier this month ...

Direct News: Kraft in shop search for Cote d'Or activity

The brand, which translates as Gold Coast, sits alongside Toblerone, Milka, Dime bar and Terry's Chocolate Orange in Kraft's confectionery stable. Terry's Chocolate Orange and Toblerone have received ... marketing investment that Kraft has made in its confectionery business this summer. Earlier this month ...

Direct News brief: Chewits plans heavyweight sampling drive

Chewits, the Leaf UK-owned confectionery brand, is planning a heavyweight sampling drive to support

Nestle to develop cross-brand relationship marketing project

brands, initially focusing on coffee and confectionery products.

Tic Tac targets teenagers with debut SMS campaign

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...

Direct news: Tic Tacs in debut SMS campaign

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline 'Tic Tac and Talk ...

Cadbury appoints Elvis on cause related DM brief

worked on for more than 20 years. The confectionery giant is looking for ways to promote awareness ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.