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DIRECTWATCH: A monthly analysis of the direct marketing field

Procter 3.45m to 6m. BT upped its overall spend on May to take second place in the table. The bulk of its budget went on TV, which rose by 2.5m to 4.5m. Mars Confectionery ... .08 Peugeot 1.13 1.45 0.34 0.08 3.32 0.25 6.57 Mars Confectionery 0.03 0 ...

DIRECT: Cadbury sugar brands in relationship DM push

Cadbury Trebor Bassett (CTB) has handed Brann Cirencester a brief to launch the confectionery giant's first major relationship marketing activity for its sugar brands. The work, which ... its customers' confectionery eating and buying habits. The firm has undertaken similar activity ...

DIRECT: Cadbury sugar brands in relationship DM push

Cadbury Trebor Bassett (CTB) has handed Brann Cirencester a brief to launch the confectionery giant's first major relationship marketing activity for its sugar brands. The work, which ... its customers' confectionery eating and buying habits. The firm has undertaken similar activity ...

DIRECT CHOICE: Bassett's

they are not intrusive. This works well for confectionery, as parents are often concerned about kids eating too ...

DIRECT CHOICE: Bassett's

they are not intrusive. This works well for confectionery, as parents are often concerned about kids eating too ...

DIRECTWATCH: A weekly analysis of the direct marketing field

.13 Lloyds TSB 0.67 0.00 0.12 0.00 1.89 2.44 5.12 Mars Confectionery 0.26 0 ...

DIRECTWATCH: A weekly analysis of the direct marketing field

.13 Lloyds TSB 0.67 0.00 0.12 0.00 1.89 2.44 5.12 Mars Confectionery 0.26 0 ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...

FIELD MARKETING LEAGUE TABLES 2000: Door-to-door lives - With the national deregulation of the utilities market, door-to-door sales has gained a second chance

on the road. The heritage of field marketing is in fags, confectionery and soft drinks, and they still ...

REVIEW: Marketing and advertising news in the week’s press

Briginshaw Duffy has won the pounds 3 million Thorntons confectionery account. Thorntons split with Rainey ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.