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Cadbury selects RPM for Trident UK launch

The confectionery company has yet to confirm the date of the brand's debut, but it is believed that it will be in the first half of 2007. The launch will be supported by a heavyweight promotional drive taking in a ... gum is the fastest-growing confectionery category globally. It is worth more than £400m in the UK ...

Woolworths becomes latest to join catalogue wars

The Woolworths Big Red Book will feature more than 6,000 products such as: toys; home, electrical and outdoor goods; confectionery; entertainment; and Christmas decorations. It also includes a range of jewellery and watches. A TV campaign, created by Bartle Bogle Hegarty, will support the launch next month ...

Thorntons hunts for agency to relaunch direct sales business

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9% drop in like ...

Kraft in shop search for Côte d'Or activity

The brand, which translates as Gold Coast, sits alongside Toblerone, Milka, Dime bar and Terry's Chocolate Orange in Kraft's confectionery stable. Terry's Chocolate Orange and Toblerone have received ... marketing investment that Kraft has made in its confectionery business this summer. Earlier this month ...

Direct News brief: Chewits plans heavyweight sampling drive

Chewits, the Leaf UK-owned confectionery brand, is planning a heavyweight sampling drive to support

Nestle to develop cross-brand relationship marketing project

brands, initially focusing on coffee and confectionery products.

Masterfoods consolidates £120m media planning into MediaCom

LONDON - Masterfoods, the confectionery, food and pet care company, has consolidated media planning...includes Mars Confectionery and Pedigree Masterfoods, said that it had held the pitch as part of a European ...

Stop Press

joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline...Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick ...

Briefs

will extend the hero concept to confectionery, crisps and snacks, frozen food, soft drinks and biscuits ...

DIRECT: Briefs

last weekend. Mars Confectionery is extending its pounds 2m ad campaign for its Lockets brands ...

 

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