The appointment will see MediaCom lose its grip on the consolidated Mars planning business, which it landed in May 2002. MediaCom will continue to handle media planning on the 29 million Mars Confectionery account. The move sees planning for petcare brands - including Pedigree, Whiskas and Cesar ...
M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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