to remove filtersNew US Skittles ad is tailor-made for success
21 Jan 2009 | by Hadassah Nymark
LONDON - TBWA\Chiat\Day New York has released a new ad for the confectionery brand Skittles
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ZenithOptimedia captures Mars planning business
23 Feb 2009 | by Ian Darby
The appointment will see MediaCom lose its grip on the consolidated Mars planning business, which it landed in May 2002. MediaCom will continue to handle media planning on the 29 million Mars Confectionery account. The move sees planning for petcare brands - including Pedigree, Whiskas and Cesar ...
Govt threatens junk food ad curbs across all media
15 Oct 2008 | by Our Parliamentary correspondent
, confectionery, non-alcoholic drinks and cereals. Although that will give ammunition to the ad industry ...
AMV Wrigley Extra spot promotes good breath
09 May 2008 | by Staff
that includes sponsorship idents that will run in the latest series of Hollyoaks. Last month confectionery ...
Cadbury reviews £25m media task
08 May 2008 | by Anne Cassidy
-owned Starcom winning the confectionery giant s account in France, previously held by Aegis-owned Carat ...
JWT and Lowe vie for Nestle Heaven
04 Oct 2007 | by James Hamilton
The review gives Lowe London a chance to win back the position on the Nestl UK roster it lost in February 2005. It will come as a blow to JWT, which currently handles all Nestl s UK confectionery advertising, following a realignment of duties that saw a number of chocolate brands moved from Lowe ...
M&B lands place on Cadbury roster
05 Jul 2007 | by Danielle Long
M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...
Thorntons hunts for agency to relaunch direct sales business
27 Jan 2006 | by by Claire Billings
The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9% drop in like ...
The World: Hong Kong - Group M to fight ZenithOptimedia for Nestle
20 May 2005
The decision cuts out Universal McCann, which holds a large portion of the business, and Initiative and Starcom, which are also on the Nestle roster. Nestle, which manufactures confectionery including Little Notions, instigated a review at the end of last year to simplify its advertising and media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
