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The history of advertising 14 - Cadbury's Coronation Street idents

the name of the confectionery and drinks giant to appear with the opening and closing credits ...

UK creative shops get just five of 178 nominations for Radio Lions

Confectionery range. Global Ideas Birmingham, part of Global Radio, won a nomination in the Public Health ...

Kraft consolidates $120m Cadbury US media buying into Publicis

, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...

Kraft calls UK media review

agency relationships, as the confectionery and food giant looks to achieve savings. Phil Rumbol ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

Mars-Wrigley reviews £80m media buying

handles media buying across Mars' confectionery, petcare and food ranges with brands including Snickers ...

Northern Foods calls £5 million media planning and buying review

The company is thought to have approached a number of agencies to pitch for the business, including the incumbent Equinox, which first began working with Northern Foods in 1998. The review is expected to include all of the Northern Foods range, including Dalepack Foods, Fox's Confectionery ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.