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The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005. Carlson Marketing, another Nestl roster agency, has also been eliminated from the process. Nestl first called a review ...
The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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