CHI joins Nestlé ad roster with Polo win
28 Jan 2010 | by Kate Nettleton
the majority of the confectionery giant's advertising for brands such as KitKat, Aero and Smarties. The most ...
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Kraft calls UK media review
06 May 2010 | by Anne Cassidy
agency relationships, as the confectionery and food giant looks to achieve savings. Phil Rumbol ...
Fisherman's Friend resurrects classic character for TV ads
13 Jan 2010 | by Alex Brownsell
LONDON - Confectionery brand Fisherman's Friend is rolling out a new animated TV campaign featuring
Nestlé shortlists two for beverage brands DM pitch
06 Jan 2010 | by Matt Williams
The news means the confectionery company is bringing to an end its relationship with G2 United Kingdom, which had been the incumbent on the beverage business since 2005. Carlson Marketing, another Nestl roster agency, has also been eliminated from the process. Nestl first called a review ...
And in the real world... Easyjet, Ericsson, T-Mobile and more
18 Nov 2009
giant Hershey's and Italian confectionery group Ferrero expressing interest. While it was thought ...
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
DDB wins four golds at Campaign Big Awards
28 Oct 2009 | by Noel Bussey
for The Natural Confectionery Company. The gold for Individual Digital went to AKQA for its eco:Drive campaign ...
Nestlé calls review of UK direct roster
22 Oct 2009 | by Claire Billings
The FMCG giant, whose confectionery brands include Kit Kat, Aero and Rowntree, held chemistry meetings with an undisclosed list of non-roster agencies earlier this week. It is looking for agencies with strong eCRM and digital experience. Later this week, it will draw up a shortlist of agencies to pitch ...
And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more
01 Oct 2009 | by Noel Bussey
from picture frames to pick 'n' mix confectionery will open its first batch of stores next month ...
And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
