Engaging with the masses
19 Oct 2011 | by Nick Adams, managing director of Sense
own low-cost tactical sampling campaign for a confectionery brand engaged 2.1m consumers online ...
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Moshi Monsters to take on Haribo with sweet launch
14 Nov 2011 | by John Reynolds
Moshi Monsters, the children's online phenomenon, is to move into confectionery with the launch...'s move into confectionery means it will be taking on established players such as Rowntree and Haribo ... made by Bazooka Candy Brands, the confectionery arms of Topps company, which makes chewing gum ...
Fallon lands Terry's Chocolate Orange account
29 Sep 2011 | by Anne Cassidy
DDB UK, the former incumbent on the Terry's account, resigned the business after confectionery rival Mars consolidated its global advertising into BBDO and DDB. DDB's last major work for Terry's Chocolate Orange was a TV ad, called "bang, bang", which launched in November last year. It was the first ...
Weapon7 boosts firepower as the AMV big guns roll in
15 Sep 2011 | by Anne Cassidy
years against the backdrop of a recession. The agency's clients include DHL, The Natural Confectionery ...
Private View: Damon Collins and Paul Shearer
08 Sep 2011
With work from Ikea, Lucozade, Skcin, The Natural Confectionery Company, Times+ and Volkswagen...The Natural Confectionery Company . What might have concerned them more was whether this new batch would ... campaign for The Natural Confectionery Company features jelly sweets discussing the flavour combinations ...
Dairy Box eyes the ladies
26 Aug 2011 | by Rachel Barnes
. Mike Tollan, head of boxed chocolate at Nestl Confectionery, said the milk inlaid category ...
Natural Confectionery Company breaks comic ads
16 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The Natural Confectionery Company has launched a campaign by Fallon for its new product, Guzzle
The Natural Confectionery Company 'Guzzle Puzzle' by Fallon
15 Aug 2011
The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets
Sainsbury's hires Mark Horgan as marketing director
10 Aug 2011 | by Rachel Barnes
Confectionery. "Sainsbury's is renowned as a brand with an innovative, exciting approach to marketing ...
Healthcare: The Week in Healthcare
05 Aug 2011
Pegasus PR has been brought in by premium skincare range Cor to launch the Silver Series product range in the UK. The brand, popular in the US, is aimed at improving the most problematic skin issues including acne, scarring, ageing and eczema. Peppermint PR has been called in by confectionery brand Goody ...
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